Project overview

Terra Retreats

Terra Retreats is a new hospitality venture redefining eco-tourism in Spain by building small landscape resorts in areas undergoing active restoration. Our objective was to build a holistic brand and digital presence that could speak to two distinct audiences: eco-conscious travelers and early-stage investors or landowners aligned with Terra’s mission. The brand needed to feel elevated yet grounded—premium, but never performative; immersive, but never overly curated.

We began with a foundational brand strategy, aligning messaging with the emotional and environmental impact at the heart of the Terra experience. The resulting brand identity centered around a custom logo inspired by the mountain goat (chamois), symbolizing balance, adaptability, and harmony with nature. We paired this with a modern serif-sans font system, an earthy but refined color palette, and hand-drawn motifs that reflect Terra’s deep connection to the land.

The bilingual Squarespace website was built to grow alongside the brand—designed for clarity, credibility, and storytelling. From the homepage’s before/after slider showcasing landscape transformation, to long-form storytelling in both English and Spanish, the site balances investor appeal with traveler inspiration. Behind the scenes, we also focused on site scalability, SEO readiness, and content strategy, ensuring the site evolves as new properties are added.

We complemented the digital experience with custom templates and brand assets—pitch decks, presentation themes, social media templates and investor-facing pages—equipping Terra’s team to communicate their mission clearly across channels.

The result is a brand that merges sophistication with purpose: a visual and digital system that supports Terra’s ambition to restore land and enrich trips, inviting its audience to travel differently, and leave a place better than they found it.