Project overview

Alignment Health

Alignment Health, a consumer-facing brand of Alignment Healthcare (NASDAQ: ALHC), specializes in Medicare Advantage, providing coordinated, member-centric care through its integrated network and proprietary AVA® technology. Founded in 2013, the company now serves over 217,500 seniors across five states, with more than 98% of members enrolled in 4-star or higher-rated plans. Alignment Healthcare was recently named to the 2025 Fortune 1000 list for the first time, marking its debut among the largest public companies in the U.S. Ranked by total revenue, the company recorded $2.7 billion in fiscal year 2024—a 48.3% year-over-year increase—and achieved its first full year of positive adjusted EBITDA .

Congratulations again to the team at Alignment Health on this impressive milestone!

For this project with Alignment Health, we led the migration of a complex corporate website from Kentico to Squarespace, ensuring a seamless transition. The project required close coordination with their internal team and adherence to enterprise-level requirements.

Our scope included:
– Rebuilding 40+ pages to match the existing design and layout
– Applying accessibility standards and SEO best practices throughout
– Customizing site structure and styling to mirror the original platform
– Creating new navigation and internal linking systems to support future scalability
– Delivering documentation for the client’s internal team

All original branding, copy, and layout decisions were provided by the client. Our role focused on efficient implementation, backend optimization, and ensuring a stable, high-performing website on the Squarespace platform.