Project overview

Jamieson Private Wealth

Jamieson Private Wealth is a boutique financial advisory firm based in Melbourne, evolving from its legacy brand AJFP to reflect a new level of sophistication, trust, and thought leadership. While the logo was created by another designer, we were brought in to lead the brand refinement, web content strategy, and full website development for the rebrand launch.

We crafted a digital presence that balances professionalism with clarity—highlighting the firm’s bespoke services and deep client relationships while introducing two powerful new offerings: a gated subscriber insights report for lead generation and a paid membership model for monthly stock picks.

The result is a clean, modern Squarespace website with layered functionality—from CRM-integrated forms and dynamic media filtering to gated content access and seamless subscription setup. The transition from AJFP to Jamieson Private Wealth marks a new chapter for the firm, and we were honored to help bring that vision to life with elevated storytelling, refined structure, and a user experience built for growth.