Project overview

Full Spectrum

Full Spectrum GYN is a modern gynecology practice dedicated to providing inclusive, compassionate care for patients navigating complex health journeys—including fibroids, endometriosis, and hormonal wellness. Founder Dr. Brooke Winner approached September Design Studio to develop a brand and website that would feel both elevated and approachable, reflecting the full range of care her team offers.

Our goal was to translate the meaning behind the name “Full Spectrum” into a visual and narrative identity—without relying on a literal rainbow. We created a refined brand system, balancing clarity and warmth, and brought this vision to life through thoughtful copywriting, clean design, and subtle creative details.

To capture the spectrum concept with elegance, we produced custom AI-generated images that depict serene, editorial-style medical spaces with soft rainbow light filtering in. These visuals communicate hope, comfort, and holistic care—without overwhelming the viewer. The result is a Squarespace website that feels trustworthy and contemporary, with clear navigation, educational content, and carefully chosen SEO-optimized language designed to speak directly to patients and referring providers alike.

From brand strategy to execution, every element of this project was designed to honor the sensitivity of women’s health while positioning Full Spectrum GYN as a leader in integrative, forward-thinking care.