Project overview

Erin Rechler

For Erin Rechler’s photography brand, we worked on a complete refresh that aligned her website, branding, and service offerings with the next phase of her business. As an established photographer specializing in Headshots & Branding and High School Senior & College Graduate Photography, Erin wanted to refine her digital presence to better reflect her expertise and attract her ideal clients.

Our collaboration began with a strategic brand overhaul, ensuring that every aspect of her visual identity—from colors and fonts to messaging—felt fresh, professional, and uniquely hers. We developed a streamlined, modern website on Squarespace, balancing functionality with an inviting aesthetic. A key focus was making the user experience seamless, organizing her portfolio and services in a way that was easy to navigate while highlighting her strongest work.

To enhance client engagement, we also incorporated segmented email lists and lead magnets, allowing Erin to connect with different audiences—professionals seeking personal branding and high school seniors looking for a photographer who understands their vision. Additionally, we created a dedicated space for her Quarterly Branding Membership, offering an accessible and structured way for business owners to maintain fresh, high-quality imagery throughout the year.

Every detail was considered, from selecting the right motion and visual hierarchy on the site to ensuring the mobile experience was as intuitive and elegant as the desktop version. The result is a sophisticated yet approachable brand experience that speaks directly to Erin’s ideal clients, positioning her as the go-to photographer for those looking to invest in high-quality, personalized imagery.