Project overview

Dr. April Alexander

Dr. Apryl Alexander, a nationally recognized scholar, speaker, and advocate in the fields of psychology and public health, needed a polished and professional digital presence that could launch quickly without compromising on quality. To meet both budget and timeline goals, we used a thoughtfully curated Squarespace template from The Styled Square as the foundation—streamlining development while still offering space for meaningful customization.

The client brought her own logo and a clear vision rooted in purpose, professionalism, and warmth. We customized the template to align with her content and audience, adjusting layouts, typography, and key design elements to reflect her personal style. Subtle hover effects and color interactions were introduced throughout the site to bring her earthy, grounded palette to life—creating moments of visual engagement that feel both human and intentional.

We also supported content creation by crafting and refining copy where needed, ensuring her message came through clearly and confidently. The result is a dynamic, easy-to-navigate website that balances credibility with approachability, tailored to amplify Dr. Alexander’s impact and voice across platforms.