Quick Facts

Scope…….……………………….….. Branding + Website

Brand Designer….….……… September Design Studio

Web Developer.…….……… September Design Studio

Platform…………..….………………………. Squarespace

JET Wealth Advisors is a California-based wealth management firm launched as part of a transition to an independent RIA. The project marked a pivotal moment for the firm—an opportunity to move beyond a legacy identity and establish a more refined, cohesive, and future-facing brand that reflects the depth of their client relationships and long-term vision.

We led the process from the ground up, beginning with brand strategy and positioning, and developing a full visual identity system rooted in legacy, family, and disciplined wealth stewardship. At the core of the identity is a subtle three-step motif, representing accumulation, preservation, and distribution across generations—bringing meaning and structure to the brand beyond aesthetics.

Project overview

JET Wealth Advisors

From there, we translated the brand into a fully custom Squarespace website, designed to balance clarity with sophistication. The structure was carefully considered to guide prospective clients through the firm’s philosophy, services, and approach, while maintaining a calm, confident tone. We worked closely on messaging and content refinement to ensure the site communicates expertise and trust with precision.

The project also included imagery direction and creation, SEO foundations, blog structure, and client portal integration, creating a seamless experience across both marketing and client-facing touchpoints. The result is a cohesive brand and digital platform that positions JET Wealth Advisors as a modern, independent firm with a clear point of view—built to grow with their clients and support the next chapter of their business.