Quick FactsScope…….……………………….….. Branding + Website
Brand Designer….….……… September Design Studio
Web Developer.…….……… September Design Studio
Platform…………..….………………………. Squarespace
JET Wealth Advisors is a California-based wealth management firm launched as part of a transition to an independent RIA. The project marked a pivotal moment for the firm—an opportunity to move beyond a legacy identity and establish a more refined, cohesive, and future-facing brand that reflects the depth of their client relationships and long-term vision.
We led the process from the ground up, beginning with brand strategy and positioning, and developing a full visual identity system rooted in legacy, family, and disciplined wealth stewardship. At the core of the identity is a subtle three-step motif, representing accumulation, preservation, and distribution across generations—bringing meaning and structure to the brand beyond aesthetics.
Project overviewJET Wealth Advisors
From there, we translated the brand into a fully custom Squarespace website, designed to balance clarity with sophistication. The structure was carefully considered to guide prospective clients through the firm’s philosophy, services, and approach, while maintaining a calm, confident tone. We worked closely on messaging and content refinement to ensure the site communicates expertise and trust with precision.
The project also included imagery direction and creation, SEO foundations, blog structure, and client portal integration, creating a seamless experience across both marketing and client-facing touchpoints. The result is a cohesive brand and digital platform that positions JET Wealth Advisors as a modern, independent firm with a clear point of view—built to grow with their clients and support the next chapter of their business.
Branding / logo applications + brand TAG LINE
Branding / brand Applications
Branding / merch
Branding / BRAND APPLICATIONS
Branding / BRAND APPLICATIONS
Branding / Secondary logo
Web Design + Development / Squarespace
Web Design + Development / Squarespace - after
Web Design + Development / Squarespace - before
Web Design + Development / STYLE GUIDE
Imagery / custom AI imagery creation
A word from our client
The final result exceeded our expectations.
Working with Louise was an exceptional experience from start to finish. They were incredibly organized and guided us through every step of the process with clarity and care, always taking the time to truly listen to our needs. What stood out most was the depth of their research. They took the time to understand our story so they could bring it to life in an authentic way. The final result exceeded our expectations. Our brand and website not only look outstanding, but they genuinely reflect who we are today and position us strongly for the future.
JET WEALTH ADVISORS
